If you are wondering why buying expired domain names is so popular right now, then just imagine being able to buy a domain that already has an awesome backlink profile and existing targeted traffic for a specific industry for the same price as a domain that is brand new, and tell us if that doesn’t sound appealing. One cannot simply ignore the power that expired domain names offer, and in this article we are going to show you three ways how you can harness that properly.

Building authority sites

When you buy a new domain name, you then have to invest in building up the authority from an SEO perspective, and that is something that can cost significant amounts of time and money. That is why, you should instead buy an expired domain that already has the necessary authority for you to build the site on. This can give you a big head start and often building a site that is rich with content on an expired domain that is already very powerful, is just enough for you to crack the first page rankings without the need to put in any additional work.

301 Redirects

Another thing that you can do is to buy an expired domain name and use a 301 to have it redirect customers directly to your main site. This method lets you pass a portion of the link juice and authority of the expired domain name you have bought to your own, main site immediately, and if that domain already has exiting traffic, then that is just a bonus for you to take advantage from. The only thing we’d warn you about is that while you can get away with making one or two of these and have them redirect your customers to your main site, definitely don’t make a regular link building habit out of it.

Building a private blog

This method is, without a doubt, the most powerful type of link that you can create, and that is to build a private blog network. Essentially, what you are doing is building a bunch of sites that have high authority in a specific niche that you can then use to rank any site that you want with ease. By doing this, you have full control of the content of the sites, link placement, anchor text and much, much more. But for you to be able to do this, you need to find expired domain names in your niche that have a clean link profile, a spam free history and are available for you to buy.

Hopefully, with this article we have brought to your attention how easy it is to use expired domain names that you buy to your advantage and also what are some of the easiest ways for you to find those domains. The only thing that you need to figure out now, is how you will decide to take advantage of the expired domain names that you can buy in your business.